How Auctions Work
At Elevate Auctions, we’ve streamlined the auction process to ensure it’s transparent, efficient, and easy to navigate for both sellers and buyers.
Initial Consultation
We begin with a comprehensive consultation to understand your goals, evaluate your property, and determine if an auction
is the right fit for you.
Due Diligence and Preparation
Before going live on the MLS, we complete all due diligence to ensure your property is fully prepared for auction. This includes compiling disclosures, reports, and inspections, as well as arranging professional photography and drone footage if needed to showcase the property’s best features. We also provide high-quality property flyers to generate early interest. This thorough preparation is vital to a successful auction, creating transparency for both sides of the transaction. By addressing all due diligence upfront, we enable the property to be sold “as is,” resulting in a non-contingent sale that streamlines the process and builds buyer confidence.
Setting the Strategy
Our team collaborates with your realtor, leveraging their familiarity with the property and local market expertise. Together, we develop a tailored marketing plan that includes professional photography, targeted digital campaigns, and a strategic open house schedule. We hold two open houses per week—one on a weekday and one on the weekend—for one hour each, ensuring a variety of buyers have the opportunity to view the property and build interest leading up to the auction date.
Pre-Auction Marketing Campaign
Over a 5 to 6-week period, we launch a robust marketing campaign to promote your property. This includes open houses, targeted outreach, and advertising efforts to attract serious buyers and build excitement.
Pre-Auction Offers
During the campaign, buyers can submit pre-auction offers in an attempt to secure the property before the live auction. Most of our auction campaigns frequently result in pre-auction sales, as the competitive nature of the process drives strong early offers. Elevate Auctions and your realtor work together to present all offers to you, ensuring you’re fully informed and in control of the
decision-making process.
The Auction Day
Most of our auctions are non-absolute, meaning the seller retains full control throughout the process, even on auction day. The auctioneer or online bidding results are not final unless you, the seller, agree to and are satisfied with the final bid. This approach ensures you are fully empowered to make the best decision for your property.
Closing the Deal
Once the auction concludes, we manage all post-auction steps, including coordinating with the buyer, finalizing the paperwork, and ensuring a seamless escrow process.
Fee Structure
At Elevate Auctions, our fee structure is designed to align with the seller’s goals. A 2% premium is applied as a closing cost of the sale, which is negotiable between the seller and buyer. On auction day, this becomes a 2% buyer premium, ensuring transparency and value throughout the process.
Our Approach
At Elevate Auctions, we pride ourselves on offering
a comprehensive and innovative approach to real estate auctions. Our services are designed to maximize exposure, engage serious buyers, and deliver exceptional results. Here’s what we bring to the table:
Tailored Marketing Campaigns
We design customized marketing strategies for every property, combining professional photography, drone footage, and compelling property descriptions to capture buyer interest. Our campaigns leverage targeted digital advertising, social media outreach, and MLS listings to ensure maximum visibility.
Content Creation and Optimization
We review your existing assets to determine if additional content is needed. If necessary, we create supplementary content to enhance your property’s appeal. These assets are optimized for all marketing channels, including social media, to drive engagement and encourage competitive bidding.
Email Outreach
With access to an extensive database of potential buyers, agents, and investors, we execute strategic email campaigns to generate interest and drive traffic to your property. Every email is designed to highlight the unique value of your listing and encourage bidder participation.
Targeted Digital Advertising
Our digital advertising strategy is designed to reach the ideal audience for your property auction. We leverage a combination of display ads, social media campaigns, and retargeting across top platforms like Google, Meta, TikTok, MLS & real estate websites. These targeted ads are optimized to drive engagement, ensuring your property is seen by the right buyers and boosting the chances of a successful auction.
Campaign Reporting
We provide clear, real-time campaign reporting, tracking the performance of all marketing efforts. From digital ad metrics to social media engagement, our reports offer insights to optimize strategies and ensure your property achieves the best auction results.
Bidder Sourcing
We proactively identify and connect with qualified buyers who are actively searching for properties like yours. From open houses to private showings, our team ensures that serious bidders are fully informed and engaged throughout theprocess.
International Outreach for High-Value Homes
For high-value properties, we implement specialized international marketing strategies to attract affluent buyers from around the globe.
By utilizing global advertising networks, international property platforms, and targeted outreach to overseas investors, we ensure your luxury property reaches a worldwide audience.
Localized Strategies
Understanding the nuances of your local market is key to a successful auction. Our approach includes hyper-local marketing tactics, such as distributing property flyers, engaging with nearby real estate agents, and hosting open houses tailored to the community’s preferences and timing.
Ongoing Support and Communication
Seller Reports
At Elevate Auctions, we provide regular, detailed seller updates to keep you informed at every step. You’ll receive weekly reports that include valuable feedback from prospective buyers who attended open houses and viewings. These insights help you understand how your property is being perceived in the market, allowing you to make informed decisions and adjust your strategy if needed.
Transparent Communication
We keep sellers and their realtors informed at every stage of the process, providing regular updates and detailed feedback. Transparency is at the heart of everything we do, ensuring you feel confident and in control.
Seamless Execution
From the initial consultation to closing the deal, we handle every aspect of the auction process with precision and professionalism. Our team is committed to making the experience seamless and stress-free for both sellers and buyers.